Many companies devote hours to strategy sessions setting annual goals—for revenue growth, new products, process refinements, whatever. Far fewer actually manage those aspirations on a day-to-day basis. Three-year-old software company BetterWorks, the latest venture from the co-founder of gamification pioneer Badgeville, Kris Duggan, just raised another $20 million in Series B funding to address that dilemma. Its technology, used by more than 200 companies, including CVS, GoPro, and Schneider Electric, lets managers declare business objectives publicly and report on progress toward them. That information, in turn, can be used to guide ongoing employee appraisals and coaching conversations.
